In order to present relevant information to search queries, Google has developed other SERP features. The SERP displays the top-ranking websites, paid ads for the queries, and other specific SERP features, which we will discuss shortly.Ī SERP analysis is the process of examining the top-ranking websites to evaluate opportunities to rank for relevant keywords and outrank your competitors.īy reviewing the top ranking websites for particular keywords and searches, you can uncover how those top-ranking pages reached the highest positions and see how your content displays for searches.Īs mentioned earlier, there are different ways that content will display on the search engine results page beyond just the blue links of the past. SERP stands for “Search Engine Results Page” - the pages of results that are generated after a Google search query is submitted. Download this post by entering your email below Do not worry, we do not spam.
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